Visual Identity

Taking the first step

Brand and Wordmarks for Various Clients

A logo is just one step (albeit an important, and often the most visible, one!) to creating a successful and memorable brand identity. The following are picture marks, word marks I designed for a number of visual identity projects, all of which leveraged not just the logo, but typography, color palette, photographic style, and messaging tone of voice to create a unique and compelling brand identity and promise.

All marks were conceptualized and designed by me except for IFA Architect (creative direction by Knell&Co), and Philo Ridge Farm (picture mark by me, creative direction/word mark by Alexander Isley Designers, Inc.).

Sherwood Forest Design

Brand identity refresh and toolkit including logo design, color palette, typography, print and packaging collateral, and email template design for a handmade serving bowl studio in the Lower Hudson Valley. See more about Sherwood Forest Design’s brand refresh >

Philo Ridge Farm

Picturemark design for Philo Ridge Farm, a sustainable practices agricultural farm in Vermont, working with local growers and serving the community with seasonal market offerings. Creative Direction and full brand identity of Philo Ridge Farm by Alexander Isley Inc.

Elysee Consulting

Visual Identity toolkit development, including logo, typography, color palette, imagery, capabilities deck design, and website consulting for a growing Diversity, Equity and Inclusion Consulting Firm in New York City. See more about Elysee Consulting’s brand development >

DayWorks

Full brand identity and marketing collateral design for a work/hire-on-demand app, connecting ready and available workers with contractors and DIY homeowners. Deliverables included logo design, app/avatar design, color palette, typography, graphic elements, flyer design, vehicle wrap, and website consultation. Learn more about Daywork’s brand identity design >

KD Squash

Logo design for an internationally ranked squash player—delivered concept.

M Cosmetics

Visual identity, packaging, and brand messaging for a boutique skin care and cosmetics company.

iTeos Therapeutics

Logo creation as part of a new brand identity and website design for a cutting edge life sciences company specializing in targeted therapies for cancer treatment. Creative direction by Owl’s Head Solutions.

Ira Frazin, Architect

Logo Design for NYC architect firm. Creative Direction and full brand identity by Knell & Co.

Storke Funeral Home

Brand Identity toolkit including logo, typography, and color palette for an esteemed Washington DC area funeral home.

Lake Woodrock Association

Brand identity, association blog design and member swag design for a lake and homeowners’ association in the Lower Hudson Valley, NY.

Woven Tribes Midwifery

Website design with wordmark design for a midwifery practice in the Lower Hudson Valley. Deliverables included site design, typography, color palette, graphic elements, wordmark design. Check out the Woven Tribes Midwivery website >

Corgan Design Logos