Kath Corgan Design
DW-Spinners_2022_indexcard.gif

Identity and marketing design page for Dayworks

MARKETING—DIGITAL & PRINT, Visual Identity

Developed and created an identity package for Dayworks, a direct hire mobile app that connects contractors and homeowners with tradespeople and laborers for on-demand project hiring.  Collateral included logo, app launcher icon, business card and stationery, printed marketing materials, and graphics for Dayworks promotional vehicles.

 

Visual Identity, Marketing Materials, Animation

 

Dayworks

THE DELIVERABLES

  • Logo, App Icon, and Identity Toolkit

  • Business cards and stationery

  • Marketing takeaways and flyers

  • Landing page design

  • Vehicle wrap

  • GIF animation

THE CHALLENGE

Dayworks is a mobile app startup that connects both commercial contractors and DIY homeowners with tradespeople and day laborers with on-demand projects and services. The founders came to me with the concept, a target audience, and a grasp of the industry models and competitors they would need to stand apart from to launch a successful on-demand labor app for iOS and Android 

 
The Solution

The Solution

I worked with the principals from the ground up to create a visual identity and marketing materials targeted to both the “looking for work” and “looking to hire” demographics, first for a local, then nationwide, marketing campaign to generate interest and subscribe users to the app.

The Logomark

The Logomark

The logomark represents several facets of the work for hire connection; the cog in motion is one critical part of many that works together to bring projects to fruition, the radial shape is also reminiscent of the sun by which the day’s work is done, and the vibrant yellow-orange gradient projects energy and a positive vibe.

App Icon and Web Design

App Icon and Web Design

Since Dayworks would be primarily accessed via the app, I designed a favicon that distilled the logo down to its signature mark and monogram “D”.

DW-08A.jpg
Website Landing page

Website Landing page

To support new subscribers to the app, I designed a desktop landing page of the site to guide new users through the sign up process and how to use the on-demand features for both hiring and looking for work.

Marketing and Brand Outreach

Marketing and Brand Outreach

Dayworks took their concept and brand across the US to introduce their direct hire business model to both workers and bosses.

To promote the concept and brand, I designed a truck wrap, flyers & other marketing to give Dayworks’ brand ambassadors maximum visibility, impact and connection with new users of the app.

Brand Toolkit: Typography, Color and Pattern

Brand Toolkit: Typography, Color and Pattern

The Dayworks brand typography is clean, bold, and confident. The color palette reflects the energy, vibrance and self-assurance the founders were looking to convey.