2019 Early Education Leadership Conference
The Council for Professional Recognition holds their annual Early Education Leadership Conference (EELC) which informs teaching organizations and facilitators of the most recent developments in Pre-K to Elementary aged education standards. I worked with Senior Marketing Management to provide art direction and design for both the EELC website landing page and general info web pages on the Council’s home site, as well as the early sign-up postcard mailer to kickoff the 2019 event.
I designed an internal web portal for members of the Council for Professional Recognition to apply and obtain membership, documentation and reference materials for various levels of accreditation. Pages included design of reference and training materials library online store, multiple form and application pages, and a chat portal.
The CDA Gold Standard is a credential system developed by the Council for Professional Recognition to help early childhood education facilities become accredited in providing a higher standard of instruction for their educators, as well as establish guidelines to ensure they can maintain that same high level of quality education.
Working with their newly created Gold Standard Seal, I art directed and designed a discreet identity and a range of collateral for the campaign and program implementation, from introductory brochure and instructional handbook, to website landing page, infographics, and social media marketing, to signage and stationery.
Typography was selected for clean, clear communication imparting warmth and discipline, while reinforcing the Gold Standard palette of deep blue, warm charcoal grey, and golden ochre. Subtle grid texture was used to impart structure and learning.